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Brand
RCA
ProjectBrand Identity

RCA Brand Identity 2023

Associated creatives

Josephmark
JosephmarkGraphic Design
Explorers Club
Explorers ClubGraphic Design
Studio Foss
Studio FossGraphic Design
Studio Herrström
Studio HerrströmGraphic Design
Only
OnlyGraphic Design
Studio Albin Holmqvist
Studio Albin HolmqvistGraphic Design
Decimal
DecimalGraphic Design
Order
OrderGraphic Design

Tags

brand identity animationbrand identityweb video animationvideo animationinteractive web designweb designtypography layouttypography

Description

This dynamic web video animation showcases the brand identity project for RCA, created with contributions from Josephmark, Explorers Club, Studio Foss, Studio Herrström, Only, Studio Albin Holmqvist, Decimal, and Order. The screen cycles through vibrant, shifting background colours while displaying an interactive browser window filled with floating video thumbnails, graphic elements, and bold typography. Multiple smaller video clips play simultaneously within skewed and layered frames, creating a rich collage effect. Large, prominent lettering spans the lower portion of the frame alongside clean navigation buttons. The modern digital aesthetic combines playful motion graphics with structured web UI design.