Ray-Ban

Nov 2025

Ray-Ban leans into its partnership with entertainer Teyana Taylor for this eyewear campaign, which highlights the Ray-Ban Meta smart glasses collection. The series of studio portraits focuses on clean composition and textured styling, with Teyana Taylor showcased in various layered outerwear pieces. Photographer William Arcand captures the collaboration through an editorial lens, utilizing soft lighting and sharp, even focus to define the accessories and apparel. The project emphasizes a polished aesthetic, blending classic eyewear design with contemporary fashion elements. Each frame maintains a consistent, minimalist visual identity, prioritizing the product's integration with individual style.

Vertical, Clean

Eyewear

White Seamless

Advertising Campaign