Ray-Ban: Teyana Taylor x Ray-Ban Meta
Brand
Date
Nov 2025
Description
Ray-Ban presents a collaborative campaign featuring entertainer Teyana Taylor to spotlight the Ray-Ban Meta smart sunglasses. The project centers on a series of studio portraits that leverage a clean, minimalist aesthetic to highlight both the eyewear and the tactile textures of Taylor's layered apparel. Photographer William Arcand leads the creative execution, utilizing soft, directional lighting to maintain a polished look. The imagery oscillates between commercial and editorial sensibilities, employing techniques such as analogue film and natural light to provide depth and contrast against the neutral studio backdrop.
Style
Vertical, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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