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Brand
Ray-Ban
ProjectRay-Ban Meta AI Gen 2
Close-up split view of a man wearing black sunglasses and a black leather jacket, with a hand holding a Ray-Ban Meta case

Ray-Ban Ray-Ban Meta AI Gen 2 2025

Associated creatives

William Arcand
William ArcandPhotographer

Tags

man wearing black sunglassesblack sunglassessunglassesman in leather jacketleather jacketman

Description

This advertising campaign image for the Ray-Ban Meta AI Gen 2 project, photographed by William Arcand, features a split-composition portrait against a neutral grey studio background. The left panel shows a close-up of a man wearing black sunglasses and a dark leather jacket, with the Ray-Ban and Meta logos displayed on the lower left. The right panel focuses on a hand wearing a silver ring while placing a black leather glasses case into a jacket pocket. The lighting is directional and moody, accentuating the leather textures and the clean lines of the eyewear.