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Brand
Ray-Ban
ProjectRay-Ban Meta AI Gen 2
Two portraits showcasing Ray-Ban Meta sunglasses with black leather shirts against a neutral grey background.

Ray-Ban Ray-Ban Meta AI Gen 2 2025

Associated creatives

William Arcand
William ArcandPhotographer

Tags

ray-ban meta sunglassesray-ban sunglassesmeta sunglassessunglassesblack leather shirtleather shirtblack man wearing sunglassesblack manman wearing sunglasseswoman wearing sunglasseswoman

Description

This advertising campaign image for the Ray-Ban Meta AI Gen 2 project features two distinct portraits shot by photographer William Arcand. On the left, a Black man wearing dark sunglasses and a black leather shirt poses beneath the Ray-Ban and Meta logos. On the right, a woman wearing tinted sunglasses and hoop earrings also sports a black leather shirt against a moody grey studio backdrop. The lighting is dramatic and directional, highlighting the textures of the leather apparel and the sleek frames of the eyewear.