Pucci 'Very Vivara' Spring 2024 Ad Campaign 2024

Description

Fashion campaign image for Pucci titled Very Vivara Spring 2024 Ad Campaign, photographed by Mario Sorrenti with styling by Jacob K. The photograph features model Vittoria Ceretti submerged in a swimming pool, holding onto a metallic ladder. She wears a patterned designer swimsuit with cut-out details. The lighting is bright and natural, casting ripples of blue water reflections across her skin and swimwear. Hair is styled wet and sleek, and makeup is minimal. Additional creative credits include Camille Miceli as Pucci Creative Director, Al Dente as Agency, Tomo Jidai for hair, Lucia Pica for makeup, and Piergiorgio Del Moro as Casting Director.

Style

Editorial, Vertical, Clean

Techniques

Underwater, Natural light

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign