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  • ·Pucci Very Vivara Spring 2024 Campaign Portrait
BrandPucci
Project'Very Vivara' Spring 2024 Ad Campaign
Model Vittoria Ceretti lounging poolside in a patterned blue Pucci halter dress for the Very Vivara ad campaign.

Pucci 'Very Vivara' Spring 2024 Ad Campaign 2024

Associated creatives

Camille Miceli
Camille MiceliPucci Creative Director
Al Dente
Al DenteAgency
Mario Sorrenti
Mario SorrentiPhotographer
Vittoria Ceretti
Vittoria CerettiModels
Jacob K
Jacob KStylist
Tomo Jidai
Tomo JidaiHair
Lucia Pica
Lucia PicaMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

vittoria cerettiwoman lounging poolsidepucci geometric dressblue halter dresspatterned maxi dressmodel in dresswoman wearing dress

Description

This fashion advertising image for the Pucci Very Vivara Spring 2024 campaign features model Vittoria Ceretti reclining on a white ergonomic lounger beside an outdoor swimming pool. She wears a halter-neck maxi dress featuring a vibrant geometric pattern in shades of blue, purple, and green. The composition is captured horizontally with natural sunlight highlighting her pose and the shimmering blue water in the background. Mario Sorrenti served as the photographer, with styling by Jacob K, hair by Tomo Jidai, and makeup by Lucia Pica.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Violet (30%)
Sage (20%)

Background

Outdoor Pool

Context

Advertising Campaign