Pucci 'Very Vivara' Spring 2024 Ad Campaign 2024

Description

This image from the Pucci Very Vivara Spring 2024 ad campaign features model Vittoria Ceretti photographed by Mario Sorrenti. Shot through a glass surface covered in water droplets and condensation, the scene creates a cool, aquatic atmosphere with dominant blue and turquoise tones. Ceretti wears a vibrant, graphic-printed long-sleeve top and matching trousers, accented by a coordinating patterned shoulder bag slung over her shoulder. Her wet dark hair clings to her shoulders, enhancing the immersive, submerged aesthetic of the composition. The lighting is diffused and cool, casting soft highlights across her face and the water-streaked pane.

Style

Editorial, Vertical, Cool, Clean

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign