Prime Roots’ brand identity project establishes a visual language centered on plant-based deli meats and ready-to-eat meals. The work spans packaging, digital platforms, and outdoor signage, utilizing clean typography and polished food photography to showcase product textures. The aesthetic leans into natural light and warm tones across print and live-action video formats.
Graphic design by Saint-Urbain, illustration by Felicia Soto, and photography by Andrea D’Agosto define the campaign’s visual output. From A-frame sidewalk displays to billboard advertisements and branded tote bags, the identity consistently applies a coherent design system to its CPG and food service applications.
