Prime Roots
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2022
Description
The brand identity for Prime Roots establishes a versatile visual language across CPG packaging, outdoor advertising, and digital platforms. Developed with graphic design by Saint-Urbain, illustration by Felicia Soto, and photography by Andrea D’Agosto, the project leans into a clean, commercial aesthetic that prioritizes the texture and presentation of plant-based food products. Execution spans across various media, including documentary-style outdoor signage and printed brand collateral. The visual system integrates bold typography, vibrant color palettes, and natural light to maintain consistency across both physical and digital touchpoints.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.