YouTube

Aug 2022

YouTube partnered with Saint-Urbain for a comprehensive brand identity project that extends across physical installations, digital motion graphics, and product design. The work leans into a playful aesthetic, utilizing a saturated color palette and bold typography to create a cohesive visual language for the brand. The project encompasses a range of creative outputs, from a stylized YouTube Shorts drive-thru pop-up to whimsical product packaging for items like candies and cereals. Featuring motion graphics by Mat Voyce and Genaro Garmilla, the campaign integrates 3D render techniques and editorial photography by Desmond SF to establish a vibrant, festival-inspired atmosphere. Creative direction for the project was provided by Alex Ostroff and Jack Colley, with additional contributions from the Saint-Urbain team, including Agathe Morin and Genaro Garmilla. Production was managed by James Richardson and MAS Productions, with further support from the internal YouTube team.

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