YouTube Brand Identity 2022

About

The brand identity project for YouTube, developed in collaboration with Saint-Urbain, introduces a high-energy visual system that extends across digital, print, and experiential formats. The work leans into a playful, saturated aesthetic, utilising vibrant color palettes and bold typography to create a cohesive look for the platform’s diverse promotional assets. Creative direction was led by Alex Ostroff and Jack Colley, with the Saint-Urbain team, including Agathe Morin and Genaro Garmilla, overseeing graphic design. The project encompasses a wide range of output, from architectural pop-up installations like the YouTube Shorts Drive-Thru to intricate motion graphics and product design, featuring contributions from Mat Voyce. Photography by Desmond SF and production by James Richardson and MAS Productions capture these assets, which are tied together by a consistent use of natural light and high-contrast, artistic compositions. The identity highlights a mix of clean editorial portraits and dynamic, 3D-rendered elements.