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BrandPrime Roots
ProjectBrand Identity
Billboards displaying Prime Roots brand identity with sandwich photography on a blue wall

Prime Roots Brand Identity 2022

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Felicia Soto
Felicia SotoIllustration
Andrea D’Agosto
Andrea D’AgostoPhotography

Tags

billboard advertisingbillboardadvertisingprime roots brandingprime rootssandwich photographysandwichoutdoor advertisingbrand identity

Description

This image showcases the Brand Identity project for Prime Roots, featuring outdoor advertising billboards mounted on a dark blue exterior wall. The left billboard displays bold typography reading THE BEST THING ON SLICED BREAD alongside an overhead photo of sandwiches in a lunchbox with oranges. The right billboard features Prime Roots branding with the text DELICIOUS MEATS MADE FROM KOJI paired with a close-up of a stacked sandwich. The lighting is clean and daylight-balanced, capturing the textured surfaces of the wall and the framed posters.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Burnt Orange (50%)
Navy (50%)

Background

Street

Context

Out of Home (OOH)