Brand Identity 2022

Description

An open magazine or brand publication is held by a pair of hands against a dark background, showcasing visual identity work for Prime Roots. The left page features bold black typography set against a vivid orange background with the headline proteins from and for the planet. The right page displays vibrant food photography of a loaded sandwich on artisanal bread with blue and white checkered paper. The lighting is focused and direct, highlighting the textures of the printed pages and the food. This commercial project combines graphic design and publication photography to present the brand ethos.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign