Prime Roots Brand Identity 2022

Description

This outdoor photograph features an A-frame sidewalk sign positioned on a cobblestone surface against a light-toned exterior wall. The sign is dark brown with prominent block lettering in white that reads 'THIS IS A SIGN THAT YOU SHOULD TRY KOJI', with the Prime Roots brand name printed underneath in blue. Natural daylight casts diagonal shadows across the background wall and the upper edge of the sign. The composition is captured with clean framing and documentary style attention to branding elements. Graphic design by Saint-Urbain, illustration by Felicia Soto, and photography by Andrea D’Agosto.

Style

Documentary, Vertical, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Street

Context

Advertising Campaign