Potluck

Jun 2024

Potluck establishes a vibrant brand identity for its line of Korean pantry staples, blending bold typography with an energetic, illustrative visual language. The project spans across product packaging, digital interface design, and motion-led social assets, creating a cohesive aesthetic that leans into high-contrast color palettes and raw, textured surfaces. Central to the visual narrative is the interplay between clean, graphic design and dynamic food photography. The execution utilizes natural light to emphasize the tactile quality of the packaging and the rich, glossy textures of the product offerings, such as gochujang paste. Key creative contributors include graphic design by Regrets Only, photography by Tony Luong, and illustrations by Maggie Cowles and Naomi Otsu. Supporting elements include web development by Camp Quiet and photo styling by Madison Trapkin.

Horizontal, Commercial

CPG / Packaged Food