Potluck

Jun 2024

Potluck establishes its market presence through a vibrant brand identity that blends culinary tradition with modern, high-contrast graphic design. The project spans packaging, digital interface, and dynamic motion graphics, leaning into an aesthetic defined by bold typography and saturated color palettes. The visual system incorporates detailed illustration work and raw, commercial photography to highlight the tactile nature of Korean pantry staples. By pairing sharp, flat graphic elements with warm, natural lighting, the brand creates a cohesive look across both print and web environments. Key contributors to the project include graphic design by Regrets Only and photography by Tony Luong. Illustrations were developed by Maggie Cowles and Naomi Otsu, with photo styling by Madison Trapkin and web development by Camp Quiet.

Horizontal, Commercial

CPG / Packaged Food