The Big Favorite
Brand Identity
Brand
ProjectBrand Identity
Date
Dec 2020
Description
The Big Favorite brand identity project encompasses a multi-channel design system spanning digital, print, and out-of-home applications. The work, executed by Regrets Only, employs a distinct visual language defined by bold typography, high-contrast layouts, and a recurring palette of yellow and blue accents. The visual approach leans into a clean, commercial aesthetic that emphasizes sustainable product packaging and minimalist web design. Throughout the campaign, animated motion graphics and static graphic design assets integrate product photography with playful motifs, establishing a cohesive look across both internal brand materials and large-scale outdoor billboard installations.
Style
Horizontal, Commercial, Clean
Color
Pure White
Jet Black
Associated creatives
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