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BrandPotluck
ProjectBrand Identity
Close-up grid of colourful packaged food boxes featuring bold Korean typography and patterned graphic designs for Potluck.

Potluck Brand Identity 2024

Associated creatives

Regrets Only
Regrets OnlyGraphic Design
Tony Luong
Tony LuongPhotography
Maggie Cowles
Maggie CowlesIllustration
Naomi Otsu
Naomi OtsuIllustration
Camp Quiet
Camp QuietWeb Development
Madison Trapkin
Madison TrapkinPhoto Styling

Tags

potluck product packagingproduct packagingpackaging designfood packagingpotluck boxpackaged food

Description

This project features vibrant brand identity and packaging design work created for Potluck. The composition presents a repeating grid of colourful product boxes showcasing bold typography, Korean text characters, net patterns, and textured elements in pink, purple, and green tones. Developed with contributions from Regrets Only for graphic design, photography by Tony Luong, illustrations by Maggie Cowles and Naomi Otsu, web development by Camp Quiet, and photo styling by Madison Trapkin.

Style

Horizontal, Commercial, Graphic

Industries

CPG / Packaged Food

Color

Magenta (40%)
Violet (30%)
Lime (30%)

Context

Advertising Campaign, Catalogue