MoMA

Feb 2025

The MoMA brand identity project establishes a cohesive visual language across both digital and physical touchpoints. The system leans into a minimalist aesthetic, utilizing a bold, high-contrast color palette—including vibrant magenta, green, and orange—to ground institutional communications and member-focused outreach. Developed by Regrets Only, the design relies on clean sans-serif typography and precise motion graphics to bridge museum exhibition content with public-facing interfaces. The execution incorporates graphic vector elements and geometric line work that translate effectively from mobile app layouts to large-scale lobby displays and exterior architectural posters. Throughout the project, the identity balances spatial movement with structural typography, emphasizing clarity through a grid-based approach. The work highlights a deliberate use of motion graphics and minimalist graphic design to maintain institutional consistency while adapting to diverse promotional formats.

Commercial, Graphic

Typography