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ProjectBrand Identity
Two printed cards featuring food illustrations and handwritten typography displayed against a solid green background.

Brand Identity 2024

Associated creatives

Regrets Only
Regrets OnlyGraphic Design
Tony Luong
Tony LuongPhotography
Maggie Cowles
Maggie CowlesIllustration
Naomi Otsu
Naomi OtsuIllustration
Camp Quiet
Camp QuietWeb Development
Madison Trapkin
Madison TrapkinPhoto Styling

Tags

illustrated food cardsfood cardsillustrated cardscardspotluck brand identitypotluck identity

Description

This brand identity project for Potluck features two rectangular cards displayed on a solid green textured surface. The card on the left is densely patterned with colorful illustrated food dishes, bowls, and dining utensils. The card on the right features bold capital typography reading POTLUCK at the top, followed by a handwritten message expressing gratitude. The composition is shot from directly above in a clean layout highlighting the graphic design work.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

CPG / Packaged Food

Color

Pure White (80%)

Background

Solid Colour

Context

Advertising Campaign