RSPCA
Brand Identity
Sep 2024
This comprehensive brand identity project for the RSPCA establishes a modern visual language centered on bold, sans-serif typography and a consistent, high-contrast cobalt blue palette. Across motion graphics, stationery, and membership collateral, the system utilizes clean, geometric layouts and color-blocking to communicate institutional information with clarity and engagement. Executed through a collaborative effort involving Studio DRAMA, PARSONS, POST, Studio Freight, Alphabetical, Warriors Studio, Zeus Jones, Vrints-Kolsteren, Caramba Agency, and Regrets Only, the work balances functional graphic design with dynamic motion elements. The brand’s identity is applied across varied formats, ranging from tactile print pieces like business cards and badges to fluid, light-responsive CGI and motion graphics, maintaining a cohesive aesthetic through minimalist composition and structured visual tension.
Horizontal, Commercial, Clean
Brand Film / Corporate Video
