Potluck Brand Identity 2024

About

This commercial product photography features two brightly coloured Potluck brand boxes nested securely inside a bed of crinkled brown packing paper. The packaging design showcases contrasting hues with distinct typographic elements and patterned panels. Natural lighting casts soft shadows across the textured paper surrounding the products. The overhead composition highlights the tactile quality of the crinkled packaging material against the vibrant retail boxes. This imagery was created as part of the brand identity project.