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BrandPotluck
ProjectBrand Identity
Two jars of Potluck sauce and two silver salt and pepper grinders sit on a marble countertop against a patterned stone backsplash.

Potluck Brand Identity 2024

Associated creatives

Regrets Only
Regrets OnlyGraphic Design
Tony Luong
Tony LuongPhotography
Maggie Cowles
Maggie CowlesIllustration
Naomi Otsu
Naomi OtsuIllustration
Camp Quiet
Camp QuietWeb Development
Madison Trapkin
Madison TrapkinPhoto Styling

Tags

potluck sauce jarspotluck saucesauce jarssalt and pepper grinderssalt grinderpepper grindersilver grinders

Description

Potluck brand identity project featuring two glass jars of red sauce alongside metallic salt and pepper grinders arranged on a polished marble countertop. The background consists of a matching natural stone backsplash with pronounced flowing mineral veins. The composition is captured with clean lighting and sharp focus on the tabletop products. The project includes contributions from Tony Luong, Regrets Only, Maggie Cowles, Naomi Otsu, Camp Quiet, and Madison Trapkin.

Style

Vertical, Commercial, Warm, Clean

Industries

CPG / Packaged Food

Color

Burgundy (50%)
Silver (metallic) (50%)

Background

Marble Texture

Context

E-commerce / Product