Potluck Brand Identity 2024

Description

This commercial food photography asset for the Potluck brand identity project captures a person pouring red gochujang paste from a branded jar into a large stainless steel mixing bowl. A spoon holding a portion of the paste hovers above the bowl, while a speckled yellow and blue cutting board sits underneath in the foreground. The warm, soft indoor lighting highlights the glossy texture of the paste and the reflective metallic surfaces of the bowl and spoon. The person wears a neutral beige textured top, creating a clean and focused culinary composition.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Kitchen

Context

Advertising Campaign