Polo Ralph Lauren

Sep 2023

The Polo Ralph Lauren Fall 2023 campaign offers a masterclass in heritage storytelling, transporting the viewer to a bygone era of classic motoring and equestrian elegance. Captured through the lens of photographer Richard Phibbs, the imagery channels a cinematic atmosphere where the brand's iconic commitment to traditional tailoring takes center stage. The campaign features a diverse ensemble of models, including Jacob Rott, Rudy Verwey, Rishi Robin, Juhyung Kang, Tristan Paine, and Niyo Malik, who embody the refined, timeless spirit of the collection. Set against the evocative backdrop of historic racetracks and lush, rustic country estates, the visuals lean into a rich, earthy palette of tweed, wool, and leather. Every frame prioritizes tactile authenticity, with soft natural light meticulously highlighting the intricate textures of heritage textiles, from herringbone blazers to waxed canvas utility jackets. Creative direction from Ralph Lauren ensures a cohesive aesthetic that feels both nostalgic and vital, bridging the gap between vintage motoring history and contemporary luxury fashion. By utilizing live-action techniques and thoughtful portraiture, the project creates a narrative of sophisticated camaraderie, positioning the clothing not merely as apparel, but as essential gear for a life lived with intentionality and classic, enduring style.

Lifestyle, Editorial, Cinematic, Cinematic

Natural light

Luxury Fashion Houses, Fashion