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  • ·Polo Ralph Lauren Fall 2023 Menswear Campaign
BrandPolo Ralph Lauren
ProjectFall 2023 Ad Campaign
Elderly bearded man in a charcoal tweed flat cap and herringbone jacket gripping the steering wheel of a vintage open-top car.

Polo Ralph Lauren Fall 2023 Ad Campaign 2023

Associated creatives

Ralph Lauren
Ralph LaurenPolo Ralph Lauren Creative Director
Richard Phibbs
Richard PhibbsPhotographer
Jacob Rott
Jacob RottModels
Rudy Verwey
Rudy VerweyModels
Rishi Robin
Rishi RobinModels
Juhyung Kang
Juhyung KangModels
Tristan Paine
Tristan PaineModels
Niyo Malik
Niyo MalikModels

Tags

elderly man drivingelderly manman driving vintage cartweed flat capflat capherringbone coattweed jacketpatterned bow tiebow tiegold signet ringvintage car steering wheel

Description

An older man with a trimmed white beard and blue eyes sits behind the wooden steering wheel of an open-top vintage car on an outdoor raceway. He wears a dark charcoal tweed newsboy cap, a matching herringbone overcoat, a navy knit layer, a blue striped dress shirt, and a patterned bow tie, with a prominent gold signet ring on his finger. The composition uses a low angle with the steering wheel in the soft-focus foreground, drawing attention directly to his direct, composed gaze under diffuse overcast daylight.

Style

Vertical, Commercial, Earthy, Nostalgic

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (50%)
Navy (20%)

Background

Road

Context

Advertising Campaign