BMW: 7 Series
Brand
Date
Nov 2025
Description
BMW presents the 7 Series in a commercial campaign that highlights the luxury sedan's presence across coastal and industrial environments. The film focuses on the vehicle's craftsmanship, showcasing exterior design elements like the grille and headlamps alongside the interior's quilted leather details. The production leans into a polished, cinematic aesthetic, utilising smooth tracking shots and natural light to capture the car in motion. The creative direction was led by Serviceplan, with production services provided by LS Productions and TPF - Tony Petersen Film GmbH.
Style
Horizontal, Cinematic, Clean, Polished
Techniques
Natural light
Industries
Color
Slate
Caramel
Context
TVC / TV Commercial
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