Lufthansa: All It Takes Is a Yes
Brand
Date
Jan 2025
Description
Lufthansa’s campaign, "All It Takes Is a Yes," highlights the intersection of professional life and global exploration. The film follows a subject navigating a transition from a controlled, bright indoor workspace to the dynamic environments of international street markets, emphasizing themes of movement and accessibility. Produced with a clean, cinematic aesthetic, the project utilizes natural light and precise framing to establish an editorial visual tone. The narrative relies on a live-action technique to ground the travel-centric concept in reality, supported by consistent color grading that maintains a polished finish throughout the piece.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
ServiceplanAgency / Creative
Serviceplan Group – MakeAgency / Creative
Serviceplan Group – MakePost Production / VFX
MindshareAgency / Creative
Oscar BravoAgency / Creative
DDBAgency / Creative
C3Agency / Creative
TaProd & MA Films MoroccoProduction Service
Add PicturesProduction Service
Iconoclast UKProduction
Iconoclast UKPost Production / VFX
Iconoclast UKMusic / Sound
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