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Oysho

Perfect-Adapt collection
Brand
Oysho
ProjectPerfect-Adapt collection
Date

Aug 2025

Description

Captured by photographer Laia Benavides, this campaign for the Oysho Perfect-Adapt collection highlights technical activewear through a series of dynamic, coastal-inspired vignettes. The imagery emphasizes athletic flexibility and precision, positioning the garments within an outdoor setting of sandy beaches and calisthenics courts. Employing a clean, minimalist aesthetic, the project relies on direct natural light to accentuate the tailored contours and earthy, neutral palettes of the performance-focused apparel. The campaign leans into a high-energy, editorial approach to showcase movement, balance, and the functional design of the sports sets against an expansive blue sky backdrop.

Style

Commercial, Clean, Vertical

Techniques

Natural light

Industries

Sportswear

Background

Sandy Beach

Context

Advertising Campaign

Associated creatives

Laia Benavides
Laia BenavidesPhotographer
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