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Brand
Oysho
ProjectPerfect-Adapt collection
Diverse group of women wearing athletic sportswear and activewear posing together on a sandy beach by the ocean.

Oysho Perfect-Adapt collection 2025

Associated creatives

Laia Benavides
Laia BenavidesPhotographer

Tags

group of women in activewearwomen in activewearwomen in sportswearactivewearsportswearsports bra and shortssports brabiker shortspadel rackettennis racket

Description

A dynamic group ensemble captured by photographer Laia Benavides for the Oysho Perfect-Adapt collection campaign. A diverse group of athletic women poses across a sandy beach against the backdrop of an open ocean and sunny sky. The models wear technical activewear, including matching sports bras, bike shorts, unitards, and tennis skirts in shades of black, white, navy blue, and lilac. The composition highlights athletic flexibility, movement, and camaraderie with props including padel rackets and tennis balls under clear natural light.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (40%)
Pure White (30%)
Navy (20%)

Background

Sandy Beach

Context

Advertising Campaign