Oroton
Spring
Brand
ProjectSpring
Date
Jan 2019
Description
Oroton's Spring campaign highlights a collection of structured outerwear and tailored accessories through a series of editorial and commercial portraits. The work features talent Vanessa Axente set against minimal, neutral backgrounds, emphasizing clean lines and the tactile quality of the garments. Creative direction by Sophie Holt and styling by Caterina Scardino define the aesthetic, which is captured by photographer Justin Woo using soft, natural light. The campaign expands into an outdoor media presence, with placements integrated into urban transit architecture and city street advertising.
Style
Vertical, Clean
Industries
Luxury Fashion Houses
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