Oroton: Spring

Jan 2019

Oroton’s Spring campaign presents a clean, minimalist approach to luxury fashion. Featuring model Vanessa Axente, the collection is showcased through a series of studio-based portraits and film sequences that highlight tailored outerwear, such as classic trench coats and structured plaid ensembles, paired with signature leather accessories. The aesthetic leans into a warm, monochromatic palette set against neutral backgrounds, emphasizing the textured fabrics and precise garment construction. Creative direction by Sophie Holt and styling by Caterina Scardino establish a cohesive visual identity across both digital and outdoor media. The project utilises live-action techniques and polished videography to capture fluid movement and detail. Beyond the studio, the campaign extends into urban environments, with imagery featured on illuminated transit and street-level advertising displays. Photography for the campaign was completed by Justin Woo, with additional videography by Dave Mckelvey.

Vertical, Clean, Commercial

White Seamless

Advertising Campaign