Brand
ProjectLure Of Summer Ss 23

Oroton Lure Of Summer Ss 23 2023
Associated creatives
Tags
Description
This portrait for Oroton's Lure Of Summer campaign features a model holding a vibrant red paddle while wearing a black floral-patterned swimsuit. A white cord necklace with a bead accent hangs around her neck, and a wide-brimmed hat rests on her shoulder. The background features natural outdoor water under warm lighting. The shot captures a serene summer aesthetic with rich color contrasts and clear framing.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black (50%)
Scarlet (30%)
Pure White (20%)
Background
Ocean
Context
Advertising Campaign