On: Zatopek 10

Jan 2023

On presents Zatopek 10, an editorial campaign documenting the raw intensity of competitive running. Captured by photographer Julian Schulz, the project leans into a documentary aesthetic to detail the physical exertion and candid post-race moments of athletes on the track. The series employs a high-contrast monochrome treatment, utilizing the texture of analogue film and grainy light-play to elevate the performance apparel. By focusing on the tangible, human elements of the sport—from exhausted athletes to the tools of the race—the work emphasizes an authentic, gritty approach to sports fashion imagery.

Documentary, Vertical, Monochrome

Analogue / film

Editorial, Advertising Campaign