On

Jan 2023

On presents the Zatopek 10 campaign, a series of editorial images documenting the visceral nature of competitive track running. Photographed by Julian Schulz, the project leans into a raw aesthetic, capturing the physical exertion and candid interactions between athletes through a monochromatic, analogue lens. Utilizing high-contrast film grain and documentary-style compositions, the visuals emphasize the textures of athletic gear and the track surface itself. From quiet, post-race moments of fatigue to high-speed action, the collection relies on natural light and long-exposure techniques to convey the intensity of the sport.

Documentary, Vertical, Monochrome

Analogue / film

Sportswear

Editorial, Advertising Campaign