On: Brand Identity

Nov 2025

This brand identity project for On establishes a contemporary retail environment defined by industrial materials and digital integration. The space centers on curved brushed-metal fixtures and architectural shelving, creating a minimalist backdrop for footwear displays. The interior design leans into clean geometric lines, utilizing polished stainless steel and structured metallic surfaces to reflect a systematic aesthetic. Key elements include bespoke digital ribbons and LED ticker displays that present technical data and typography, such as the Cloudmonster 2 branding. The project incorporates motion graphics and complex data visualizations, bridging the gap between physical retail and technical sportswear. This environment was realized through fixture design by Modem, with motion and graphic design contributions from Tomorrow Bureau, Studio Dialect, Tom Schwaiger, and Wei Huang, alongside manufacturing support from FITSOUT and Infrastor.

Vertical, Commercial, Clean

Showroom

Advertising Campaign