On

Nov 2025

On presents a refined brand identity project, establishing a cohesive visual language across retail environments and digital interfaces. The execution focuses on high-tech materiality, featuring curved brushed-metal fixtures and integrated digital displays that anchor the brand’s modern sportswear aesthetic. The initiative brings together a collaborative design team, including fixture design by Modem and motion and graphic design by Tomorrow Bureau. Further contributions include graphic design by Studio Dialect and type design by Tom Schwaiger and Wei Huang. Fabrication for the retail components was managed by FITSOUT and Infrastor. Utilizing a combination of 3D render, CGI, and live-action techniques, the project maintains a clean and minimalist atmosphere. Technical data visualizations and dynamic LED typography, such as the Cloudmonster 2 display, reinforce a systematic and precise commercial environment.

Vertical, Commercial, Clean

Sportswear

Showroom

Advertising Campaign