Logo
Metallic curved retail display counter with athletic shoes under a suspended digital screen inside a store
High-angle view of a white On running shoe resting on a curved metallic structural installation with lit typography ribbons
Curved stainless steel retail shelving and a counter top with vibrant blue glowing illumination.
On running shoes displayed on a curved black fixture with digital LED signage inside a modern retail store.
Close-up of a digital display showing white pixelated typography spelling CLOUDMONSTER 2 with blue streaks
Metallic curved retail display counter with athletic shoes under a suspended digital screen inside a store
High-angle view of a white On running shoe resting on a curved metallic structural installation with lit typography ribbons
Curved stainless steel retail shelving and a counter top with vibrant blue glowing illumination.

On Brand Identity 2025

About

This brand identity project for On establishes a contemporary retail environment defined by industrial materials and digital integration. The space centers on curved brushed-metal fixtures and architectural shelving, creating a minimalist backdrop for footwear displays. The interior design leans into clean geometric lines, utilizing polished stainless steel and structured metallic surfaces to reflect a systematic aesthetic. Key elements include bespoke digital ribbons and LED ticker displays that present technical data and typography, such as the Cloudmonster 2 branding. The project incorporates motion graphics and complex data visualizations, bridging the gap between physical retail and technical sportswear. This environment was realized through fixture design by Modem, with motion and graphic design contributions from Tomorrow Bureau, Studio Dialect, Tom Schwaiger, and Wei Huang, alongside manufacturing support from FITSOUT and Infrastor.

Brand

On

Credits

Modem
Fixture Design
Tomorrow Bureau
Motion
Tomorrow Bureau
Graphic Design
Studio Dialect
Graphic Design
Tom Schwaiger
Type Designer

Industries

Sportswear

Styles

VerticalCommercialClean
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