Dream On is a multifaceted campaign for sportswear brand On, directed by Spike Jonze. The project captures actor Zendaya in a series of minimalist studio settings, blending documentary-style behind-the-scenes footage with highly choreographed sequences. Through a clean, bright aesthetic, the campaign explores the design process and playful product interaction.
Cinematographer Jasper Wolf utilizes natural light and live-action techniques to emphasize the movement and sculptural apparel design. With costume design by PC Williams, hair and makeup by AJ Juttla, and choreography by Robbie Blue, the production leans into surreal imagery and expressive performance to highlight the brand's athletic apparel and footwear.
