New Balance: New Balance 204L
Brand
Date
Aug 2025
Description
New Balance presents the 204L campaign, an editorial sportswear series photographed by Sascha Oda. The project leans into a refined streetwear aesthetic, blending athletic footwear with curated textures like lace, ribbed knits, and silk-slip dresses. Captured against architectural stone settings and ornate bridge structures, the imagery utilises natural light and analogue film techniques to maintain a clean, grounded visual tone. Fashion styling by Rikke Wackerhausen and makeup by Marie Thomsen support model Klara Kristin as she features across a variety of kinetic and candid compositions.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
Bridge
Context
Advertising Campaign
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