New Balance

Aug 2025

New Balance presents the 204L campaign, an editorial series that integrates sportswear with nuanced fashion styling. Shot on location, the project features model Klara Kristin set against urban architectural textures, including stone bridges and industrial transit lines. The execution relies on natural light to emphasize the materiality of the apparel and footwear, utilizing techniques such as analogue film and clean, desaturated color grading to frame the athletic silhouette. Photographer Sascha Oda captures the collection through a combination of kinetic movement and candid portraiture. The imagery is rounded out by fashion styling from Rikke Wackerhausen and makeup by Marie Thomsen, prioritizing a balance between technical athletic utility and refined sartorial detail.

Editorial, Vertical, Clean

Natural light

Sportswear

Bridge

Advertising Campaign