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Model lying on rough grey concrete ground wearing white sports socks and sneakers for New Balance 204L campaign

New Balance New Balance 204L 2025

Associated creatives

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Description

This image from the New Balance 204L project features model Klara Kristin lying on a coarse concrete surface outdoors against a low stone barrier. She is styled in a fitted white top, white shorts, sheer lace-trimmed thigh-high stockings, white athletic socks, and white sneakers. The composition is captured from a high angle looking down at the subject in natural daylight. Photography by Sascha Oda, with fashion styling by Rikke Wackerhausen and makeup by Marie Thomsen.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White (60%)
Medium Grey (40%)

Background

Bridge

Context

Advertising Campaign