MullenLowe

Mar 2025

MullenLowe developed a comprehensive global brand identity system, establishing a cohesive visual language across both print and digital environments. The project integrates a minimalist aesthetic with expressive 3D typography, utilizing a high-contrast monochrome palette to maintain structural precision. Central to the system are organic line-art motifs, volumetric CGI forms, and clean grid-based editorial layouts. The identity extends across physical collateral and motion design, ensuring versatility from corporate manifestos and merchandise to abstract animated sequences. The creative direction was led by Executive Creative Director Ricard Valero and Head of Design João Paz, with design contributions from Marcio Doti, Christian Meissner, Lu Borges, and Sergio Paulo.

Horizontal, Clean, Minimalist, Monochrome

Black Seamless