MullenLowe Brand Identity 2025

Description

This image presents a rear-angle view of a person wearing a black hooded rain jacket designed as part of the MullenLowe brand identity project. Large, flowing white typographic lettering spans the back of the garment, accompanied by smaller subtitle text details near the bottom hem. Tiny water droplets are scattered across the damp surface of the synthetic jacket fabric. The low-key lighting and monochromatic palette emphasize the sculptural forms of the hood and shoulders against a uniform dark background.

Style

Horizontal, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Color

Background

Black Seamless

Context

Advertising Campaign