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MullenLowe
ProjectBrand Identity

MullenLowe Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweAgency
João Paz
João PazHead Of Design, Illustration and Type Design
Ricard Valero
Ricard ValeroExecutive Creative Director
Marcio Doti
Marcio DotiDesign Director and Design
Christian Meissner
Christian MeissnerMotion and Design
Lu Borges
Lu BorgesHead of Brand & Comms
Sergio Paulo
Sergio Paulo3D

Tags

white sculptural typographysculptural typographywhite typographytypography motionmotion design3d rendered typography

Description

Motion design video created by MullenLowe as part of a brand identity project. Glossy white sculptural typography forms organic letter shapes floating directly over a bed of dark, wet river stones. The monochromatic composition highlights smooth, reflective surfaces contrasting against the textured, water-covered pebbles below. Soft lighting accentuates the curved contours of the 3D rendered forms in this clean, high-contrast visual.