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MullenLowe Brand Identity 2025

About

This motion design video features continuous, fluid white line art morphing and shifting against a solid black background. Created as part of the brand identity project by MullenLowe, the piece employs smooth vector-style animations and dynamic line forms. The composition shifts through various organic, abstract shapes with clean high-contrast styling. Executive creative direction and design were handled by the agency team.

Brand

MullenLowe

Project

MullenLowe Brand Identity 2025

Keywords

abstract line artline artabstract animationwhite linesblack background

Credits

MullenLowe
Agency
João Paz
Head Of Design, Illustration and Type Design
Ricard Valero
Executive Creative Director
Marcio Doti
Design Director and Design
Christian Meissner
Motion and Design

Styles

ArtisticHorizontalMonochrome

Techniques

AnimationVector

Background

Black Seamless

Context

Brand Film / Corporate Video
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