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MullenLowe
ProjectBrand Identity

MullenLowe Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweAgency
João Paz
João PazHead Of Design, Illustration and Type Design
Ricard Valero
Ricard ValeroExecutive Creative Director
Marcio Doti
Marcio DotiDesign Director and Design
Christian Meissner
Christian MeissnerMotion and Design
Lu Borges
Lu BorgesHead of Brand & Comms
Sergio Paulo
Sergio Paulo3D

Tags

abstract line artline artabstract animationwhite linesblack background

Description

This motion design video features continuous, fluid white line art morphing and shifting against a solid black background. Created as part of the brand identity project by MullenLowe, the piece employs smooth vector-style animations and dynamic line forms. The composition shifts through various organic, abstract shapes with clean high-contrast styling. Executive creative direction and design were handled by the agency team.