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ProjectBrand Identity
Two white canvas tote bags featuring bold abstract line art and branded typography against a dark gray background.

Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweAgency
João Paz
João PazHead Of Design, Illustration and Type Design
Ricard Valero
Ricard ValeroExecutive Creative Director
Marcio Doti
Marcio DotiDesign Director and Design
Christian Meissner
Christian MeissnerMotion and Design
Lu Borges
Lu BorgesHead of Brand & Comms
Sergio Paulo
Sergio Paulo3D

Tags

canvas tote bagtote bagcanvas bagwhite tote bagbranded tote bagabstract line art tote bag

Description

Two white canvas tote bags are displayed against a dark gray background for MullenLowe's brand identity project. The foreground tote features an organic abstract line-art graphic in black, while the second tote behind it displays prominent typography reading MULLENLOWE across the top. The clean, studio-lit composition highlights the texture of the fabric and the graphic elements of the new branding system.

Style

Vertical, Commercial, Clean, Minimalist

Color

Pure White (80%)
Jet Black (20%)

Background

Black Seamless

Context

E-commerce / Product