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BrandMullenLowe
ProjectBrand Identity
Grid of thirty individual grey 3D rendered typographic letter and number forms against a dark background

MullenLowe Brand Identity 2025

Associated creatives

MullenLowe
MullenLoweAgency
João Paz
João PazHead Of Design, Illustration and Type Design
Ricard Valero
Ricard ValeroExecutive Creative Director
Marcio Doti
Marcio DotiDesign Director and Design
Christian Meissner
Christian MeissnerMotion and Design
Lu Borges
Lu BorgesHead of Brand & Comms
Sergio Paulo
Sergio Paulo3D

Tags

3d typographic alphabet3d typographytypographic alphabet3d lettersbrand identity designmullenlowe brand identity

Description

This image presents a structured grid showcasing a complete 3D typographic alphabet and number set created for the MullenLowe brand identity project. Each individual tile features a sculptural, fluid letter or numeric glyph rendered in smooth light grey against a dark charcoal background. The forms display organic curves and volumetric depth, treated with soft lighting that accentuates their dimensional contours. Clean UI framing surrounds each glyph tile with subtle adjustment controls and metadata labels. The overall design system merges minimalist layout composition with experimental 3D typography.

Style

Horizontal, Cinematic, Monochrome, Clean, Minimalist

Techniques

3D render / CGI

Industries

Apps & Digital Platforms

Color

Medium Grey (70%)
Charcoal (30%)

Background

Black Seamless

Context

Advertising Campaign