ADC

Apr 2025

ADC's 104th brand identity project establishes a high-contrast visual language defined by bold typography and recurring geometric eye motifs. The series leverages a saturated palette of yellow, red, and blue against dark backgrounds to create an structured, optical aesthetic that spans both static graphic design and dynamic motion pieces. The identity system utilizes a mix of macro photography and vector illustrations to build an immersive visual brand experience. The project incorporates a wide variety of assets, from layered wheatpaste posters in urban settings to minimalist product packaging and surreal motion graphics. Motion sequences feature complex, hypnotic recursive spirals and detailed animation, while the print collateral focuses on clean, grid-based compositions. Creative execution was led by MullenLowe on graphic design, with motion design by Christian Meissner and animation by ROOF Studio.