Brand
ProjectBrand Identity

MullenLowe Brand Identity 2025
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Description
This 3D rendered graphic features a sculptural, fluid white number five set against a dark grey background as part of a brand identity project by MullenLowe. The composition showcases smooth, rounded volumetric forms with soft lighting casting subtle shadows across the surface. Executive creative direction by Ricard Valero and design leadership by João Paz shape the clean, minimalist aesthetic. The digital piece highlights smooth clay-like textures and precise form rendering.