MoMA

Apr 2025

Little Troop developed a vibrant brand identity for the MoMA Family Festival, centered around the theme of Another World. The design system leverages whimsical vector illustrations, including abstract botanical motifs and playful creatures, to create an engaging visual language across a diverse suite of collateral. The project spans both digital and physical touchpoints, featuring dynamic motion graphics for outdoor advertising and social media, alongside printed festival brochures, flyers, and circular badges. By pairing these colorful illustrations with bold, clean typography and a structured color palette, the identity balances institutional clarity with a child-friendly aesthetic. Throughout the campaign, the work utilizes graphic color blocking and retro-inspired motifs to maintain a consistent visual rhythm. The system integrates functional event details with thematic storytelling, resulting in a cohesive set of assets that explore natural world motifs in a contemporary, minimalist format.

Horizontal, Graphic, Commercial

Vector

Advertising Campaign