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MoMA: Brand Identity

Brand
MoMA
Date

Apr 2025

Description

Little Troop developed the brand identity for the MoMA Family Festival, titled Another World. The project establishes a cohesive visual language across print and digital collateral through vibrant, vector-based illustrations and playful typography. Whimsical botanical motifs, stylized creatures, and abstract natural elements are rendered in a bold, retro-inspired style that balances museum institutional standards with child-friendly storytelling. The design system features a bright palette of green, pink, and purple, utilized across event brochures, digital outdoor advertising, and promotional stickers. By combining clean layouts with graphic color-blocking, the identity maintains a consistent look from museum festival banners to social media templates.

Style

Horizontal, Graphic, Commercial

Techniques

Vector

Context

Advertising Campaign

Associated creatives

Little Troop
Little TroopGraphic Design
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