Le Puzz: Brand Identity
Brand
Date
Oct 2021
Description
Little Troop developed the brand identity for Le Puzz, a retail project centered on vibrant, tactile puzzle packaging. The design system leans into a playful and retro aesthetic, utilizing bold typography and custom graphic iconography across yellow-themed product boxes. The visual approach incorporates natural light and clean, minimalist compositions, spanning lifestyle imagery and domestic still-life photography. These settings emphasize the nostalgic quality of the brand, while specific elements like crossword-inspired packaging and screen print-style stickers highlight the project's graphic-heavy focus.
Style
Clean, Commercial, Horizontal
Techniques
Natural light
Color
Golden Yellow
Context
Advertising Campaign
Associated creatives
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