Le Puzz
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2021
Description
The brand identity for puzzle maker Le Puzz, developed by Little Troop, focuses on a vibrant and tactile retail aesthetic. The project leans into a playful and retro-inspired design language, utilizing bold typography and high-contrast iconography across packaging and custom sticker sheets. Captured through a series of commercial lifestyle and still-life settings, the work emphasises the brand's graphic identity within domestic environments. The execution features clean natural light and warm tones, showcasing the functional and graphic details of the puzzle boxes, from crossword-style packaging to vivid, minimalist shelf displays.
Style
Clean, Commercial, Horizontal
Techniques
Natural light
Color
Golden Yellow
Context
Advertising Campaign
Associated creatives
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