Formagenda: Brand Identity

Oct 2024

The brand identity for Formagenda functions as a comprehensive design system, utilizing a high-contrast palette of vibrant yellow and black to establish a modern corporate aesthetic. This project spans various applications, from tactile packaging design and large-scale outdoor billboards to structured product documentation and event signage. Across these assets, the design leans into minimalist principles and functional typography, often employing bold sans-serif treatments to ensure visual clarity. The system integrates diverse illustrative elements, such as hand-drawn graphics and technical symbols, while maintaining a clean grid arrangement. Executed through a collaborative effort involving Wiegand von Hartmann, Lukas Diemling, Werner Design Werks, Studio Freight, Little Troop, Puncture Design, and IYA Studio, the identity prioritizes utility and modern corporate standards through graphic, vector, and motion graphics techniques.

Horizontal, Commercial, Clean