Formagenda

Oct 2024

Formagenda’s brand identity project spans a wide array of visual assets, from large-scale outdoor signage and event promotional posters to detailed packaging and corporate documentation. The identity leans into a high-contrast aesthetic, defined by a vibrant yellow and black color palette paired with bold, clean typography and illustrative elements. The project emphasizes functional, modern corporate identity standards through structured grid arrangements and clear visual hierarchies. Execution across the identity utilizes a mix of natural light photography, 3D CGI rendering, and motion graphics. The design language incorporates recurring motifs, including stylized iconography and playful graphic treatments, applied across both physical product documentation and outdoor environments. The project reflects a comprehensive approach to brand consistency, coordinating typographic layouts and graphic elements across various mediums and scales. Key creative contributions include graphic design by Wiegand von Hartmann, Lukas Diemling, Werner Design Werks, Studio Freight, Little Troop, Puncture Design, and IYA Studio.

Horizontal, Commercial, Clean