MoMA Brand Identity 2025

Description

This graphic design project showcases festival program brochures created by Little Troop for MoMA's Family Festival. The print collateral features vibrant vector illustrations of whimsical flowers, stylized plant stems, and frog characters rendered in a bold, graphic style. Clean sans-serif typography frames the artwork alongside event details, dates, and QR codes. The color palette relies on crisp white backgrounds contrasted with soft pink, green, and purple accent hues.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Movie Studios

Color

Background

Solid Colour

Context

Advertising Campaign, Catalogue