MoMA Brand Identity 2025

About

This video showcases the vibrant brand identity and graphic design work created by Little Troop for the MoMA family guide. The animation features colorful spreads with playful typography, custom illustrations, and interactive maps designed to engage children and families. Clean layouts alternate with bold pastel backgrounds, presenting information about museum activities, sustainability initiatives, and exhibition spaces. The project balances modern educational design with MoMA's iconic institutional aesthetic through thoughtful typography and charming visual storytelling.