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Brand
MoMA
ProjectBrand Identity
Graphic design branding posters for MoMA Family Festival featuring colorful whimsical illustrations and bold typography.

MoMA Brand Identity 2025

Associated creatives

Little Troop
Little TroopGraphic Design

Tags

graphic design postersgraphic designpostersbrand identityMoMA brandingMoMA

Description

Graphic design brand identity created by Little Troop for the MoMA Family Festival. The design features vibrant, playful illustrations of whimsical plant-like creatures, frogs, and abstract natural elements paired with bold sans-serif typography. Two printed collateral pieces are displayed against a dark background, showcasing event details, dates, and the MoMA logo in a bright green and white palette.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Digital Media & Publishers

Color

Sky Blue (50%)
Crimson (30%)
Violet (20%)

Background

Solid Colour

Context

Advertising Campaign