Merlette

Jun 2024

The Pre Fall 2025 campaign for Merlette frames designer fashion through a quiet, interior-focused lens. Featuring model Jemima Kirke, the editorial series traverses between urban city settings and intimate hotel room vignettes, capturing the garments with a candid, documentary-style approach. Photographer Carlota Guerrero employs a mix of soft natural light and direct flash to accentuate the collection's focus on textured knits, layered smocking, and structured silhouettes. Under the creative direction of Roxane Danset, the production is grounded by deliberate set design by Montana Pugh, utilizing minimalist marble surfaces and soft textiles to emphasize a refined, clean aesthetic.

Editorial, Clean, Vertical

Natural light

Designer Fashion

Advertising Campaign