Merlette Pre Fall 2025 Campaign 2024

About

This portrait from the Merlette Pre Fall 2025 campaign features model Jemima Kirke seated by a large hotel window with a view of city skyscrapers. She wears a high-necked white ruffled top and long skirt, positioned beside a small table set with a silver tray and white cups. The interior lighting is natural and soft, illuminating the clean textures of the garments and the hotel room setting. Carlota Guerrero photographed the campaign, with creative direction by Roxane Danset, makeup by Ren Nobuko, set design by Montana Pugh, and videography by Mikael Johansson.